About

Joseph
Saba

Analyst & Builder

I'm a data analyst who also builds full-stack analytics platforms

My background is in FMCG and retail, working across scan data, consumer panels, and market research to drive commercial decisions. That work has increasingly led me to build dashboards, reporting pipelines, and full-stack analytics tools in Python, SQL, and lightweight web frameworks.

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Years Experience

10+

across analytics, reporting, and commercial decision support

Projects Delivered

20+

dashboards, models, pipelines

Location

Melbourne, AU

available in-person, remotely, and for coffee

Projects

Python Streamlit BI

Category Dashboard

Built to replicate the category reporting workflows I used across Nielsen, Bakers Delight, and BIC - with live filtering by retailer, category, segment, and brand.

Python Plotly Research

Lego Range Review

Exploratory analysis of Lego’s product range from the 1980s to 2025, combining pricing, product mix, and market context to understand the drivers behind its long-term growth. Built as a structured research project using Python and Plotly, then presented as a visual analysis deck.

JavaScript Public Data Data Visualisation

LGA Language Explorer

What languages are spoken in your suburb - and how has that changed over 15 years? Interactive explorer built on harmonised ABS Census data across 8,465 suburbs and 549 LGAs, with projections to 2026. Search any area in Australia.

Python SQLite FastAPI HTMX

Trading Performance

Full-stack trading analytics platform built in Python, FastAPI, HTMX, and SQLite to track performance, discipline, and edge quality over time. Includes behavioural scoring, setup analysis, weekly scorecards, and projection tooling designed to connect trading process to outcomes.

Featured Writing

-48% → +18%

How Three Datasets Reversed a Product Decline

Case Study · BIC

30%

What's Actually Driving Lego's Growth?

Analysis · FMCG

7 checks

What I Look for Before Trusting a Dataset

Methods · Data Quality

Skills & Tools

Languages

Python SQL JavaScript HTML / CSS

Frameworks

FastAPI HTMX Streamlit Plotly

BI & Data

Power BI SQLite PostgreSQL Pandas / NumPy

What I Build

Dashboards Reporting Automation Data Pipelines Web Apps

Experience

2025 – Present
Current

Data Analyst & Developer

Self-Employed

Building analytics applications in Python - from data ingestion and transformation through to dashboards, reporting workflows, and full-stack tools. Current projects include a performance analytics platform with behavioural scoring, setup drift detection, and Monte Carlo projections, built end-to-end in FastAPI, SQLite, and HTMX.

2021 – 2025

Category Executive

BIC

Led commercial and performance analysis across sales, consumer, and market datasets, translating complex data into recommendations for marketing, sales, and leadership teams. Built self-serve dashboards in Excel and Power BI, and developed the business case that helped reverse a key product range from -48% decline to +18% growth.

2018 – 2021

Category Insights Analyst

Bakers Delight

Helped build the reporting infrastructure behind a 700+ location network, working with data engineers on databases, Sisense dashboards, and automated reporting. Developed analytical models across pricing, promotions, and performance data, and turned multi-source data into practical recommendations for operational and regional teams.

2015 – 2018

Client Service Executive → Senior Client Service Executive

Nielsen

Built my analytical foundation working across large retail and consumer datasets, helping major clients interpret performance, data methodology, and market trends. Delivered recurring and ad hoc analysis, translating complex data into clear recommendations for non-technical stakeholders.

Education

2011 – 2015

Bachelor of Commerce (Marketing, Statistics)
Bachelor of Information Systems

Deakin University

Contact

joseph [at] josephsaba.me

JosephSaba

Joseph
Saba