JOSEPH SABA
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Practical writing from commercial analytics work: how signals become decisions, where tools help, and what shipped projects reveal when the data is messy.
Two years of City of Melbourne pedestrian-sensor data show foot traffic recovering unevenly: strongest at the residential fringe, after dark, and around the events calendar, while cafe and restaurant seating still clusters around the old daytime pattern.
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Two years of City of Melbourne pedestrian-sensor data show foot traffic recovering unevenly: strongest at the residential fringe, after dark, and around the events calendar, while cafe...
The third city in the series. Brisbane's demographic profile is structurally different from the southern capitals, and the data shows a city in transition.
The second city in the multi-city census series. Sydney's migration footprint is different from Melbourne's in ways the data makes clear - from China's sustained lead in birthplace to...
This is the first in a multi-city census series. Melbourne is diversifying fast - India has overtaken England as the top overseas birthplace, the secular crossover has already happened,...
Before I build a dashboard, automate a report, or start analysing trends, I try to answer one question first: can this dataset actually be trusted? Here's what I check before relying on...
Australian census geography changes over time, which makes suburb and LGA trend analysis much harder than it looks. Here's how I used SA1 data, ABS allocation files, and correspondence...
Lego has tripled the number of sets it launches per year since 2005. But the growth isn't just about more sets — it's a strategic shift toward licensed IP and the adult market that's...
A core product range was declining at -48% year-on-year. No single dataset could explain why. Here's how combining scan data, consumer panels, and custom research identified the root...