Senior Data Analyst

Melbourne-based analytics, data products and applied AI grounded in 10+ years of commercial experience.

Melbourne, Australia

Dashboards & Decision Systems.

All insights

A lot of my work has ended up as reporting other people rely on every week. At Bakers Delight I led the requirements side of moving store reporting from SAP BI to Sisense across around 700 bakeries, and at BIC I replaced a two-day monthly Excel process with Power BI dashboards that Sales, Marketing and Demand Planning could use themselves. Both taught me the same thing: a dashboard earns its place when it makes a recurring decision easier, people stop opening it the moment the numbers stop reconciling, and sometimes the honest answer is that the work needs to become a tool instead.

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