Senior Data Analyst

Melbourne-based analytics, data products and applied AI grounded in 10+ years of commercial experience.

Melbourne, Australia

Data analytics and software case studies.

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Projects across analytics, software, data products and applied AI. Each case study shows the real problem, the build and what became clearer.

LGA language explorer census dashboard screenshot01 / Featured case study

LGA Language Explorer

An interactive Australian Census dashboard built from harmonised 2011, 2016 and 2021 data, allowing non-technical users to compare language change across suburbs and local government areas.

8,465suburbs in the source geographyView case study ⟶Trading performance analytics projection chart screenshot02 / Featured case study

Trading Performance

A Python and SQL analytics platform for testing whether trading performance comes from a repeatable edge or inconsistent execution.

Weeklyscorecards for process reviewView case study ⟶Category dashboard analytics project screenshot03 / Featured case study

Revisi

A website auditor that crawls each page, evaluates copy against explicit brand voice criteria and prioritises what needs attention first.

~2 minfrom a pasted URL to a full per-page auditView case study ⟶
04 / Discipline

Web and CMS

Ship the portals and tools that put the data to work.

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Dashboard analytics project screenshotSplitPeaCase Study · Product / python · fastapi

A lightweight A/B testing platform for small websites, with one-line installation, visual editing, conversion goals and clear experiment results.