Selected work
Case notes on messy problems, useful tools, and clearer decisions.
A closer look at the projects behind the portfolio: what was unclear, what I built or analysed, and what the work helped make visible.
Revisi
An LLM-powered brand voice auditor that turns "does this still sound like us?" into a structured, per-page review workflow.
Project archive
Five ways the work turns uncertainty into something usable.
5 case studies
SplitPea
A lightweight testing layer for small websites: one-line install, visual edits, and a clearer path from page problem to tested fix.
LGA Language Explorer
A searchable demographic dashboard built from harmonised ABS Census data across changing suburb and LGA boundaries.
Trading Performance
A full-stack performance dashboard for separating trading edge from behaviour, setup drift, and noisy P&L swings.
Lego Range Review
A structured analysis of Lego's range from the 1980s to 2025, looking at price, product mix, licensed IP, and adult-market growth.