01 - The problem
A/B testing tools are too heavy for the teams that need them
Most platforms assume a developer is available, a tracking plan already exists, and the budget can absorb another expensive SaaS line item. Smaller businesses need the opposite: simple install, obvious controls, and enough reporting to make a decision.
02 - What I built
A one-line snippet with a visual editing workflow
SplitPea combines a lightweight install snippet with a visual editor and experiment dashboard. The product is designed around repeatable owner-led testing: change copy, pick a goal, publish, and read the result without waiting on a developer.
03 - Walkthrough
From site install to experiment review
04 - Outcomes
What it makes possible
1 line
snippet install for a customer website
No code
visual edits without a deployment cycle
Live
experiments tracked in one workspace
$29
priced for small teams, not enterprise procurement