Melbourne-based analytics, data products and applied AI grounded in 10+ years of commercial experience.
A Melbourne Senior Data Analyst with 10+ years across commercial analytics, FMCG, retail, reporting, data products and software.
Open resumeAn independent analytics consultant and software builder with more than a decade of experience creating useful tools from complex commercial problems.
I’m working across commercial analytics and software, with 10+ years across FMCG and retail. I work in the awkward middle between business problems, messy data and useful tools: understanding the question, checking whether the evidence can support it, and building the analysis, dashboard or product that helps someone act.
Self-Employed
Working independently across analysis, dashboards and data products. Built Python and SQL tools for messy datasets, delivered reporting and dashboard work for external clients, and developed Revisi and SplitPea as practical products that grew out of the same analytical problem-solving approach.
BIC
Led commercial and performance analysis across sales, consumer, and market datasets, translating complex data into recommendations for marketing, sales, and leadership teams. Built self-serve dashboards in Excel and Power BI, and developed the business case that helped reverse a key product range from -48% decline to +18% growth.
Read the product recovery analysisBakers Delight
Helped build the reporting infrastructure behind a 700+ location network, working with data engineers on databases, Sisense dashboards, and automated reporting. Developed analytical models across pricing, promotions, and performance data, and turned multi-source data into practical recommendations for operational and regional teams.
Read the dashboard decision-system analysisNielsen
Built my analytical foundation working across large retail and consumer datasets, helping major clients interpret performance, data methodology, and market trends. Delivered recurring and ad hoc analysis, translating complex data into clear recommendations for non-technical stakeholders.
Read the commercial analytics frameworkDeakin University